Make it Interesting

“It’s interesting to someone.”

My one-time voiceover coach used to say that when we would rehearse narrations on seemingly dry topics. Since then, I’ve voiced a lot of scripts focused on financial regulation, pharmaceutical industry training, and employee benefits, among other topics.

These are subjects that would make many eyes glaze over, but my coach was right. The script is interesting to someone: the copywriter who wrote the words, the client who wants their project to sound good, the target audience who needs to engage with the narration.