Adjusting to Market Conditions - Lemonade Stand Edition

Instead of working on my own business yesterday, I was support crew for a local startup. The original price list is attached.

Over the course of the day, the two business partners, my 8-year-old daughter and our next-door neighbor, have drastically adjusted their product offerings based on feedback from their customer base.

What started out as a smorgasbord of goods and services, including crafts and video game training (not priced here), morphed into a lemonade stand, because that’s what people were willing to pay for. They also managed to sell some drawings to people who stopped by for lemonade.

The lesson? Give the customers what they want and are willing to pay for (lemonade) and they may surprise you by purchasing upsell items (drawings).