No Announcers Please

Sometimes I’ll get a script with the stipulation that the client wants the read to be “conversational” or “NO ANNOUNCERS.” Honestly, this is much better than getting a request to sound like a celebrity.

So, I’ll provide two options: and the client often picks the one that (to me at least) sounds more like an “announcer.”

What that means is that clients aren’t necessarily opposed to announcers…they’re opposed to the type of announcer who only relies on the sound of their voice.

In other words, many clients want an announcer who can act.